A new app for watching long-form, a vertical video named IGTV launched by Instagram. IGTV is basically Instagram which is the extended edition. IGTV works as a stand-alone iOS or Android app if you’ve got the space on your phone for another one of those. Instagram TV or IGTV is also built directly into the main Instagram app. There is a new button for Instagram TV is right at the top of the app already.
Instagram users can now make longer videos, which can potentially become more-engaging content for followers through IGTV. The video can be up to an hour long. Nowadays many people are obsessively spending time on Instagram and the Instagram app have more than 1 billion monthly active users. IGTV videos will appear as a series of rectangular thumbnails at the bottom of a creator’s page. If you tap on one, the video goes full screen. On the lower left-hand corner of each video are the same three icons you see now on Instagram which are a heart, a comment bubble, and a share tool. It’s trying to appeal to a younger generation of consumers who are increasingly consuming video on mobile devices.
Youtube is the go-to platform for video content. Vimeo or even Twitch can’t match its size and popularity. Instagram being a savvy competitor has created another competitor for YouTube Instagram TV. There is no better place for a video creator and video content in 2018 than YouTube. So Instagram TV has the most potential to become a second video content.
Especially for younger crowds, Instagram will be key to competing for the video space. The app has more than 800 million monthly users and 500 million daily users which automatically follow on IGTV. Instagram TV can only run on mobile you cannot do anything from your desktop on IGTV. If YouTube is the all-purpose platform where creators show their most polished work, whereas IGTV might be the better suited to more personal, on-the-fly content. There are many things that Instagram TV does not do but Youtube does. The success of IG TV will depend upon how well it will adapt and keep adding new things and moving forward based on what they work.
How To Upload Videos on Instagram TV (IGTV)?
- In the Instagram app, you just click that new little button at the top, and IGTV open up automatically.
- Click on your profile picture in the little circle. If there is no profile picture then you can click browse near the bottom.
- Then click + symbol
- Choose a video which is 9:16 aspect ratio, at least 15 seconds and less than 10 minutes long
- Then there is a next in the upper right corner
- Edit the cover by adding from camera roll or from the video.
- After that add title and description.
- There is an option that you can also make visible on Facebook.
- Finally, post.